Divine Dental Care
Croydon, VictoriaA twelve-person practice with deep content but no page Google could pick. We consolidated it and took the head term from fifth to first.
Fifth to first for "cdbs dentist croydon" in 14 days
A selection of the practices we build and run, across five states. Every site below is live, and every number on these pages was measured on 23 August 2026 rather than estimated.
For context, a typical WordPress homepage on a page-builder theme ships somewhere between 150KB and 250KB of HTML before images. These are static sites served from the edge, which is most of the difference.
A twelve-person practice with deep content but no page Google could pick. We consolidated it and took the head term from fifth to first.
Fifth to first for "cdbs dentist croydon" in 14 days
A symptom-intent build. Someone with a broken tooth at 9pm does not search for "dentist Braddon", they search for what has gone wrong.
Migrated off WordPress and Elementor, then instrumented so the practice can see which pages actually produce enquiries.
The fastest site in the group, and the one where we removed a claim the practice was entitled to make but could not substantiate.
A practice that has served the same town since the 1960s. The emergency content was the gap, so that is where the work went.
A specialist orthodontic practice, where the advertising rules around the word "specialist" are stricter than most practices realise.
Inherited a site describing the team in terms AHPRA does not permit. We fixed it before it became a problem.
There are no traffic graphs or booking numbers here. Not because the work has not moved those, but because we will not publish a figure we cannot show you the method for. Where we quote a ranking, as on the Divine Dental page, the baseline was measured before the work, the result was measured after it, and both used the same geo-located search from the practice's own suburb.
The performance figures above were taken with a warm cache and repeat runs. Page counts come from each site's live sitemap. Commit counts come from version control. If any of it looks wrong, it is checkable, which is rather the point.