Case Studies

A selection of the practices we build and run, across five states. Every site below is live, and every number on these pages was measured on 23 August 2026 rather than estimated.

665
pages built and maintained
168ms
average time to first byte
16KB
average homepage HTML

For context, a typical WordPress homepage on a page-builder theme ships somewhere between 150KB and 250KB of HTML before images. These are static sites served from the edge, which is most of the difference.

Homepage of the Divine Dental Care website

Divine Dental Care

Croydon, Victoria

A twelve-person practice with deep content but no page Google could pick. We consolidated it and took the head term from fifth to first.

Fifth to first for "cdbs dentist croydon" in 14 days

116 pages 19KB homepage 188ms to first byte 51 commits
Homepage of the Dental Embassy website

Dental Embassy

Braddon, Canberra

A symptom-intent build. Someone with a broken tooth at 9pm does not search for "dentist Braddon", they search for what has gone wrong.

101 pages 19KB homepage 183ms to first byte 73 commits
Homepage of the Whitehorse Dental website

Whitehorse Dental

Blackburn, Victoria

Migrated off WordPress and Elementor, then instrumented so the practice can see which pages actually produce enquiries.

121 pages 16KB homepage 167ms to first byte 82 commits
Homepage of the Smile Spot website

Smile Spot

Mawson Lakes, South Australia

The fastest site in the group, and the one where we removed a claim the practice was entitled to make but could not substantiate.

89 pages 16KB homepage 146ms to first byte 84 commits
Homepage of the Biltoft Dental website

Biltoft Dental

Murwillumbah, New South Wales

A practice that has served the same town since the 1960s. The emergency content was the gap, so that is where the work went.

77 pages 11KB homepage 151ms to first byte 32 commits
Homepage of the Claremont Orthodontics website

Claremont Orthodontics

Claremont, Perth

A specialist orthodontic practice, where the advertising rules around the word "specialist" are stricter than most practices realise.

66 pages 12KB homepage 192ms to first byte 36 commits
Homepage of the Sunny Dental Buderim website

Sunny Dental Buderim

Buderim, Queensland

Inherited a site describing the team in terms AHPRA does not permit. We fixed it before it became a problem.

95 pages 18KB homepage 152ms to first byte 20 commits

What is not on this page

There are no traffic graphs or booking numbers here. Not because the work has not moved those, but because we will not publish a figure we cannot show you the method for. Where we quote a ranking, as on the Divine Dental page, the baseline was measured before the work, the result was measured after it, and both used the same geo-located search from the practice's own suburb.

The performance figures above were taken with a warm cache and repeat runs. Page counts come from each site's live sitemap. Commit counts come from version control. If any of it looks wrong, it is checkable, which is rather the point.